Hyderabad: Stanley Lifestyles Ltd. unveiled its first Stanley Superlative Living flagship at Road No. 45 in Jubilee Hills on Friday. The company brought multiple luxury home categories and personalised interior design solutions together at the new destination.
The six-level flagship covered 72,000 square feet and featured more than 60 curated room settings.
The Stanley Superlative Living format offered furniture, kitchens and wardrobes under one roof. In addition, the flagship featured lighting, décor, art and personalised interior design solutions.
The company showcased global design influences through collaborations with specialist brands from several international markets. These included brands from Germany, Japan, Spain, Belgium and other European markets.
Telangana IT and Industries Minister D. Sridhar Babu attended the launch. Kodad MLA N. Padmavathi Reddy was also present at the event.
Stanley Superlative Living marks expansion of home portfolio
Stanley Lifestyles, founded in 1996, said the new format marked an evolution in its business. The company had operated as a luxury furniture brand and was expanding into comprehensive luxury home solutions.
Through Stanley Superlative Living, the company combined several home furnishing and interior categories within a single flagship destination.
The Hyderabad store represented the first flagship under the new format. Moreover, its curated settings showcased different home environments alongside the company’s wider product and design offerings.
Stanley Lifestyles also outlined plans to take the concept beyond Hyderabad. The company planned to expand the format across major luxury markets in India.
Eventually, Stanley Lifestyles intended to take the concept to international markets as part of its expansion strategy.