Hyderabad: As the Miss World event draws closer, an Urdu phrase — “Telangana Zaroor Aana” — has started turning heads. Introduced by the Telangana government, the line means “Do visit Telangana”, and it’s being used to spotlight the state’s culture and hospitality before an international audience.
The slogan has made its way into Miss World promotional content and is getting noticed not just in India but overseas too. Event organisers have described Telangana as a place that blends tradition with a modern outlook — and the slogan fits right in.
Government sources say the idea is to use the global platform to give Telangana’s heritage and tourism a stronger voice. With delegates and viewers from around the world watching, officials believe this is a moment to tell a broader story about the state.
For many here, the use of Urdu adds depth to the message. It’s not just a translation — it’s a nod to the language’s historic connection with Hyderabad. As one of Telangana’s official languages, Urdu carries emotional and cultural weight, and the choice to highlight it has struck a chord.
This is the first time Telangana has put Urdu front and centre at an international event of this scale. For Hyderabad — often called the City of Pearls — it’s another moment in the spotlight, blending its heritage with a contemporary platform.
Language experts and community leaders have welcomed the gesture. They say it’s not just symbolic, but a meaningful recognition of Urdu’s place in the state’s identity. Government insiders hint that this might be the beginning of more such initiatives that blend cultural pride with global outreach.