Hyderabad: Telugu film actor Chiranjeevi met Union Home Minister Amit Shah in Hyderabad on Monday, seeking stronger legal safeguards against artificial intelligence misuse and deepfake videos targeting film artists.
Actor Ram Charan accompanied Chiranjeevi during the meeting with the Union Home Minister. Chiranjeevi seeks AI safeguards amid growing concerns over digitally manipulated videos that threaten artists’ rights, dignity and creative content.
The meeting followed Chiranjeevi’s recent social media post on X, where he raised concerns about degrading and morphed videos targeting artists. He subsequently sought an appointment with Amit Shah to explain the issue personally and request government intervention.
Chiranjeevi seeks AI safeguards and stricter penalties
During the meeting, Chiranjeevi highlighted the misuse of artificial intelligence and deepfake technology to create objectionable and manipulated content involving artists. He raised concerns about the impact of such material on the dignity, rights and creative work of film industry professionals.
Furthermore, he urged the Union Government to introduce stronger safeguards and take strict action against those misusing emerging technologies. Chiranjeevi presented the concerns on behalf of the film fraternity, seeking measures to protect artists from digital manipulation and misuse.
The actor’s representation followed his earlier public criticism of morphed videos circulating through social media platforms. According to the press note, Amit Shah heard Chiranjeevi’s concerns and assured him that the government would examine the matter urgently.
The Union Home Minister also indicated that the government would work towards stronger safeguards and strict penalties against such misuse. Additionally, Shah advised Chiranjeevi to submit a written representation detailing the concerns and the need for protective measures.
He entrusted Union Minister G. Kishan Reddy with coordinating the matter and facilitating further action. Ram Charan was also present during the interaction with the Union Home Minister.
Chiranjeevi welcomes Centre’s response
Following the meeting, Chiranjeevi expressed gratitude to Amit Shah for responding to the concerns raised by the film fraternity. He described the assurance as an encouraging development for artists seeking protection against artificial intelligence misuse.
Moreover, Chiranjeevi expressed hope that the government’s examination would lead to meaningful safeguards against deepfake content and digital manipulation.
The meeting brought the film fraternity’s concerns over AI-generated and morphed videos directly before the Union Home Minister. However, the press note did not specify a timeline for the proposed safeguards or penalties.