Hyderabad: The Arrive Alive campaign entered its third phase with an inaugural programme held at The Premia Academy in Attapur to promote road safety awareness.
Traffic Police officials organised the programme under the Golconda Zone as part of the statewide campaign scheduled from April 13 to April 18. The initiative aims to encourage safe driving practices and reduce road accidents.
Joint Commissioner of Police (Traffic) D. Joel Davis attended as the chief guest, while DCP Golconda Zone G. Chandra Mohan participated as the guest of honour. Representatives from GHMC, HMWSSB, along with teachers, government employees and community members, also took part.
Arrive Alive campaign focuses on safe driving and accident prevention
Addressing the gathering, Joel Davis said road safety is a shared responsibility. According to him, following basic traffic rules can significantly reduce accident risks.
He urged two-wheeler riders to wear ISI-marked helmets and asked motorists to use seat belts. In addition, he cautioned against over-speeding and highlighted the dangers of drunken driving and mobile phone usage.
“Our families are waiting for us. I urge everyone to follow traffic rules and drive safely,” he said.
As part of the initiative, authorities rolled out a 99-day action plan covering awareness drives, community engagement and defensive driving campaigns. The plan also includes pledge drives and formation of Village Road Safety Committees.
Further, the programme focuses on recognising Good Samaritans and preventing mishaps involving heavy vehicles. In the Golconda Zone, officials have formed 13 committees involving local representatives and departments.
Participants actively took a pledge to follow traffic rules. With coordinated efforts, authorities aim to strengthen road safety measures across the region.