Hyderabad: Transport Minister Ponnam Prabhakar launched the Arrive Alive campaign to strengthen road safety measures across Telangana.
He released the campaign poster at the Khairatabad Transport Department office under the Praja Palana Pragathi initiative. Meanwhile, senior officials, including Special Chief Secretary Vikas Raj and Transport Commissioner Ilambarthi, attended the event.
Addressing the gathering, the minister said the Police and Transport Departments will jointly conduct the Arrive Alive campaign from April 13 to 18. The programme aims to identify accident causes and, in turn, spread awareness of traffic rules.
Arrive Alive campaign focuses on accident prevention and awareness
He said officials will review implementation across districts over six days. Moreover, the campaign targets accident reduction and improved public safety.
The minister noted that hospitals can admit accident victims within the “golden hour” to make them eligible for the Rahaveer Award. In addition, the department will enforce traffic rules strictly and also promote environmental measures.
He said the department will conduct awareness programmes in schools to educate students on road safety. Meanwhile, the RTC will honour drivers who complete 30 years of service without accidents.
Officials will organise road safety meetings in every district. At the same time, the department continues reforms such as removing check posts.
On the RTC strike, the minister said a committee is reviewing the merger proposal. However, he added that the government is ready to discuss most issues and has already released the pending Dearness Allowance.
He further said the government is examining the Pay Revision Commission and will address employee concerns.
Transport Minister Ponnam Prabhakar launches “Arrive Alive” Road Safety Campaign
State Transport Minister @Ponnam_INC released the poster for the “Arrive Alive” road safety campaign at the Khairatabad Transport Department office, as part of the Praja Palana Pragathi initiative.… pic.twitter.com/C9PZnUORcN
— IPRDepartment (@IPRTelangana) April 13, 2026