Attar and Ramzan: A Journey of Fragrance
Ramzan, the holy month of spiritual purity and devotion, is deeply associated with fragrances that uplift the soul. For Muslims, this sacred period holds immense
significance, and the use of attar (traditional perfumes) enhances the spiritual experience. Applying attar is not only a sensory delight but also a way to follow the Sunnah of Prophet Muhammad (PBUH).
Why is Attar Preferred During Ramzan?
- Following the Sunnah: The Prophet Muhammad (PBUH) had a great fondness for fragrances and always encouraged their use.
- Spiritual Serenity: Applying attar during prayers and supplications brings peace and enhances the spiritual ambiance.
- Mood Enhancer: Fragrances help maintain a pleasant mood, which is especially important during fasting.
The Attar Market in Hyderabad During Ramzan
In Hyderabad, traditional attar markets come alive during Ramzan. Areas such as Charminar, Madina Building, Afzal Gunj, Mozam Jahi Market, and Mallepally witness a 60-80% increase in demand for attars. Vendors confirm that the love for these fragrances surges as people prepare for prayers and special gatherings.
Popular Types of Attar in Hyderabad
- Oud: A premium Arabic fragrance, known for its deep and luxurious aroma.
- Musk: A long-lasting and elegant scent, often worn for prayers and special occasions.
- Rose Attar: A mild and refreshing fragrance, highly favored during Ramzan.
- Amber: A warm and rich scent, preferred for evening use.
- Sandalwood: A cooling and calming fragrance, ideal for prayer sessions.
- Saffron Attar: A rare and expensive attar known for its distinct and exotic aroma.
The Business of Attar in Hyderabad During Ramzan
Hyderabad, with its rich cultural heritage, becomes a hub for attar lovers during Ramzan. According to Ahsan Iqbal, owner of ‘National Perfumes’ in Husaini Alam, attar sales witness a massive surge during the holy month. Retailers begin stocking up from Rajab and Sha’ban to meet the high demand. Many traders from Telangana districts also visit Hyderabad to purchase attars in bulk.
Retailers dealing in incense and bakhoor also shift their focus to attars during Ramzan, as people avoid using smoke-based fragrances while fasting. Interestingly, despite the high demand, attar prices remain stable, with some vendors even offering discounts on bulk purchases.
Mohsin Iqbal of ‘Taj Perfumes’ observed that even the youth have started embracing attars over chemical-based perfumes. While elders prefer traditional scents, young buyers lean towards modern variations inspired by French perfumes. To cater to this shift, retailers are introducing new blends that combine traditional and modern elements.
Women’s Growing Interest in Attars
Traditionally, attars were mostly associated with men, but this trend is changing. Syed Noor Manzoor Ali, owner of ‘Gulzar Perfumes’ in Afzal Gunj, noted that more women are now purchasing attars. With evolving preferences, the market is seeing an increase in floral and softer fragrances catering specifically to women.
The Legacy of Attar in Mozam Jahi Market
Mozam Jahi Market is home to some of Hyderabad’s oldest attar shops. ‘Barkat & Sons,’ established in 1951, remains a landmark in the attar business. Owner Mohammed Faisal highlighted that older customers still prefer classic fragrances like rose, jasmine, mogra, and khus, while the younger generation gravitates toward branded French-inspired scents.
A surprising revelation was the rebranding of popular attars. Faisal pointed out that the well-known ‘Shanaya Attar’ by Adil Qadri is sold under the name ‘African Oud’ in Hyderabad.
Categories of Attar: Expensive vs. Affordable
Attars can be classified into two main types:
- Natural Attars: Made from pure, natural ingredients, these are high-end fragrances. Examples include Oud, Saffron Attar, Amber, and Musk.
- Synthetic or Blended Attars: These are a mix of natural and chemical ingredients, making them more affordable. Popular ones include Rose Attar, Sandalwood, Lavender, and Jasmine Attar.
A Historical Perspective on Attar in Hyderabad
Mohammed Hameedullah Siddiqui of ‘Hameed & Co. Perfumers’ in Mallepally traces the city’s attar legacy back to 1946. With a vast collection of over 71 Arabic attars and 390 French-inspired fragrances, he emphasized that while older generations use attars seasonally (warm scents for winter, cool fragrances for summer), younger customers are more inclined towards French perfumes.
The Role of Wholesale Markets
Wholesale dealers like those in Mallepally and Maozam Jahi Market play a crucial role in maintaining supply. Many prefer sourcing attars from Kannauj, Uttar Pradesh, known as India’s perfume capital. Meanwhile, mixed or chemical-based fragrances are often procured from Mumbai.
The Debate: Online vs. In-Store Attar Shopping
Mohammed Anas, owner of ‘Anas Perfumes,’ believes in-store shopping is the best way to buy attars. He warns that online sellers often deal in “dead products,” where the fragrance may not match the buyer’s expectations. Customers who visit physical stores can experience the aroma before purchasing, ensuring satisfaction.
Ramadan Dates Market: Rising Demand and Evolving Consumer Trends
The Significance of Attar During Ramzan
Attar is an integral part of Ramzan traditions. Whether for prayers, Iftar gatherings, or Eid preparations, attars add a touch of spirituality and joy to every moment. Hyderabad’s attar markets thrive during this period, offering a cultural experience beyond mere shopping.
For fragrance enthusiasts, Ramzan presents the perfect opportunity to explore and embrace their favorite attars, making this holy month even more memorable.
